a comprehensive approach to educational psychology

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Tom Billington Critical Educational Psychology Tom Billington Critical Educational Psychology
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Tom Billington Critical Educational Psychology


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3245.25 руб.

The first textbook of its kind, Critical Educational Psychology is a forward-thinking approach to educational psychology that uses critical perspectives to challenge current ways of thinking and improve practice.

Jeffrey Helms L. Majoring in Psychology. Achieving Your Educational and Career Goals Jeffrey Helms L. Majoring in Psychology. Achieving Your Educational and Career Goals
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Jeffrey Helms L. Majoring in Psychology. Achieving Your Educational and Career Goals


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2155.99 руб.

Updated to reflect the latest data in the field, the second edition of Majoring in Psychology: Achieving Your Educational and Career Goals remains the most comprehensive and accessible text for psychology majors available today. The new edition incorporates the most up-to-date research, as well as recent changes to the GRE Reveals the benefits of pursuing a psychology degree and shows students how to prepare for a career or to continue with graduate study in the field Features a wide range of supplemental exercises and materials plus topical contributions written by national and international figures in their respective psychology subfields Online support materials for instructors include Powerpoint slides and test banks to support each chapter

Helms Jeffrey L. Majoring in Psychology. Achieving Your Educational and Career Goals Helms Jeffrey L. Majoring in Psychology. Achieving Your Educational and Career Goals
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Helms Jeffrey L. Majoring in Psychology. Achieving Your Educational and Career Goals


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8302.63 руб.

With coverage of important preparatory issues and the key psychology subfields, Majoring in Psychology: Achieving Your Educational and Career Goals provides undergraduate students with clear, concise, research-based information on strategies to begin a successful undergraduate career in psychology. Provides the most comprehensive text on majoring in psychology currently available Discusses the benefits of pursuing a psychology degree and key steps to prepare for a job or graduate study in the field Features brief topical contributions written by national figures in their respective subfields Incorporates current data and research on diversity-related issues as well as guidance on how to ensure personality traits and abilities match the skills that potential career paths demand

Ruth Chao Chu-Lien Counseling Psychology. An Integrated Positive Psychological Approach Ruth Chao Chu-Lien Counseling Psychology. An Integrated Positive Psychological Approach
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Ruth Chao Chu-Lien Counseling Psychology. An Integrated Positive Psychological Approach


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7554.51 руб.

Counseling Psychology: An Integrated Positive Approach introduces a new dimension in counseling psychology which includes both symptom treatment and positive psychology; this unique approach guides readers to enhance clients’ positive potential, rather than focusing solely on the treatment of clients’ negative symptoms. An integrative counseling approach which maximizes graduate students’ understanding of counseling theories and positive psychology Enables counselors to tailor integrative counseling to multicultural clients, helping graduate students and mental health professionals become culturally sensitive Discusses how clients manage day to day living, and can even thrive despite severe symptoms

Evanthia Lyons Political Psychology. A Social Psychological Approach Evanthia Lyons Political Psychology. A Social Psychological Approach
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Evanthia Lyons Political Psychology. A Social Psychological Approach


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3708.19 руб.

Julie Meehan Pricing and Profitability Management. A Practical Guide for Business Leaders Julie Meehan Pricing and Profitability Management. A Practical Guide for Business Leaders
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Julie Meehan Pricing and Profitability Management. A Practical Guide for Business Leaders


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8206.01 руб.

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate «how to» manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.

Olga B. A. van den Akker Reproductive Health Psychology Olga B. A. van den Akker Reproductive Health Psychology
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Olga B. A. van den Akker Reproductive Health Psychology


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9044.27 руб.

This volume provides a comprehensive, up-to-date theoretical and empirical background to the psychology of reproductive health. Provides a life span perspective of the psychology of reproductive health and its disorders, from menarche to menopause and reproductive health in older age Focuses on issues of the individual's reproductive health experience, including reproduction, pregnancy, maternity, and birth, as well as conditions such as PMDD, dysmenorrhea, and events including pregnancy failure, and abortion Acknowledges the wider social context with discussions of poverty, inequality, educational and economic status, age, and urban versus rural access Addresses life style related factors, human rights to choice, information and access, fertility control and reproductive health regulation and health care services Illustrates topics with empirical data supported with tables and figures

Doug Johnson The Classroom Teacher's Technology Survival Guide Doug Johnson The Classroom Teacher's Technology Survival Guide
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Doug Johnson The Classroom Teacher's Technology Survival Guide


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1852.56 руб.

A comprehensive guide for integrating educational technology in the K-12 classroom This is a must-have resource for all K-12 teachers and administrators who want to really make the best use of available technologies. Written by Doug Johnson, an expert in educational technology, The Classroom Teacher's Technology Survival Guide is replete with practical tips teachers can easily use to engage their students and make their classrooms places where both students and teachers will enjoy learning. Covers the most up-to-date technologies and how they can best be used in the classroom Includes advice on upgrading time-tested educational strategies using technology Talks about managing «disruptive technologies» in the classroom Includes a wealth of illustrative examples, helpful suggestions, and practical tips This timely book provides a commonsense approach to choosing and using educational technology to enhance learning.

Dai Jones Psychology in Social Context. Issues and Debates Dai Jones Psychology in Social Context. Issues and Debates
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Dai Jones Psychology in Social Context. Issues and Debates


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8777.62 руб.

Psychology in Social Context: Issues and Debates provides a critical perspective on debates and controversies that have divided opinion within psychology both past and present. Explores the history of psychology through examples of classic and contemporary debates that have split the discipline and sparked change, including race and IQ, psychology and gender, ethical issues in psychology, parapsychology and the nature-nurture debate Represents a unique approach to studying the nature of psychology by combining historical controversies with contemporary debates within the discipline Sets out a clear view of psychology as a reflexive human science, embedded in and shaped by particular socio-historical contexts Written in an accessible style using a range of pedagogical features – such as set learning outcomes, self-test questions, and further reading suggestions at the end of each chapter

Thomas Britt W. Organizational Psychology. A Scientist-Practitioner Approach Thomas Britt W. Organizational Psychology. A Scientist-Practitioner Approach
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Thomas Britt W. Organizational Psychology. A Scientist-Practitioner Approach


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9718.01 руб.

The foundation of organizational psychology, updated to reflect the changing workplace Organizational Psychology: A Scientist-Practitioner Approach, Third Edition provides students with a thorough overview of both the science and practice of organizational psychology. Reflecting changes in the global workplace, the third edition expands coverage of the effects of technology on processes and personnel, the generalizability of theories across cultures, including organizational climate, and employee health and well-being. The new edition retains the hallmark features of the text and Expanded coverage of the pervasive effects of technology on the social environment of work, including virtual work and the impact of social media. More graphics, including tables and charts, to help students understand and remember various related concepts and theories. Includes a unique full chapter on research methods and the use of statistics in understanding organizations. New chapter on the work/non-work interface, including consideration of both employees' life stages and changes over their careers. Provides Instructors with comprehensive presentation and testing materials. More on ethics, in light of relatively recent scandals in corporations and in politics. Expanded coverage throughout on cross-cultural issues and diversity in organizations. Additional readings facilitate in-depth learning. Industrial and organizational psychologists contribute to the success of an organization by improving the performance, satisfaction, and well-being of employees. By identifying how behaviors and attitudes can be improved through hiring practices, training programs, and feedback and management systems, I/O psychologists also help organizations transition during periods of change and development. Organizational Psychology: A Scientist-Practitioner Approach, Third Edition is a comprehensive guide to the theory and application of behavioral science in the workplace.

Michael Pake Cognitive Psychology For Dummies Michael Pake Cognitive Psychology For Dummies
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Michael Pake Cognitive Psychology For Dummies


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1654.72 руб.

Demystify the core concepts of cognitive psychology Written specifically for psychology students – and not other academics – Cognitive Psychology For Dummies is an accessible and entertaining introduction to the field. Unlike the dense and jargon-laden content found in most psychology textbooks, this practical guide provides readers with easy-to-understand explanations of the fundamental elements of cognitive psychology so that they are able obtain a firm grasp of the material. Cognitive Psychology For Dummies follows the structure of a typical university course, which makes it the perfect supplement for students in need of a clear and enjoyable overview of the topic. The complexities of a field that explores internal mental processes – including the study of how people perceive, remember, think, speak, and solve problems – can be overwhelming for first-year psychology students. This practical resource cuts through the academic-speak to provide a clear understanding of the most important elements of cognitive psychology. Obtain a practical understanding of the core concepts of cognitive psychology Supplement required course reading with clear and easy-to-understand overviews Gain confidence in your ability to apply your knowledge of cognitive psychology Prepare for upcoming exams or topic discussions Cognitive Psychology For Dummies is the perfect resource for psychology students who need a clear and readable overview of the core concepts of cognitive psychology.

Sarah Lewis Positive Psychology at Work. How Positive Leadership and Appreciative Inquiry Create Inspiring Organizations Sarah Lewis Positive Psychology at Work. How Positive Leadership and Appreciative Inquiry Create Inspiring Organizations
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Sarah Lewis Positive Psychology at Work. How Positive Leadership and Appreciative Inquiry Create Inspiring Organizations


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2072.88 руб.

Positive Psychology at Work brings the fields of positive psychology and appreciative inquiry together for the first time to provide leaders and change agents with a powerful new approach to achieving organizational excellence. Draws together positive psychology and appreciative inquiry in the context of leadership organizational challenges for the first time Presents academically rigorous and referenced material in a jargon-free, accessible manner Arranged with chapters focused on specific organizational challenges to allow readers to quickly find ideas relevant to their unique situation Features short contributions from experienced practitioners of positive psychology and Appreciative Inquiry, and includes case studies from the UK, Europe, Australia and the USAÂ

Dempster Martin Psychology Statistics For Dummies Dempster Martin Psychology Statistics For Dummies
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Dempster Martin Psychology Statistics For Dummies


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1483.91 руб.

The introduction to statistics that psychology students can't afford to be without Understanding statistics is a requirement for obtaining and making the most of a degree in psychology, a fact of life that often takes first year psychology students by surprise. Filled with jargon-free explanations and real-life examples, Psychology Statistics For Dummies makes the often-confusing world of statistics a lot less baffling, and provides you with the step-by-step instructions necessary for carrying out data analysis. Psychology Statistics For Dummies: Serves as an easily accessible supplement to doorstop-sized psychology textbooks Provides psychology students with psychology-specific statistics instruction Includes clear explanations and instruction on performing statistical analysis Teaches students how to analyze their data with SPSS, the most widely used statistical packages among students

Rob Ranyard Economic Psychology Rob Ranyard Economic Psychology
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Rob Ranyard Economic Psychology


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3958.91 руб.

A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take more responsibility for their household and personal economic decisions. The text will, in addition to reviewing current knowledge on each topic presented, consider the practical and policy implications for supporting economic decision making. Economic Psychology examines the central aspects of adult decision making in everyday life and includes the theories of economic decision making based on risk, value and affect, and theories of intertemporal choice. The text reviews the nature and behavioral consequences of economic mental representations about such things as material possessions, money and the economy. The editor Robert Ranyard—a noted expert on economic psychology—presents a life-span developmental approach, from childhood to old age. He also reviews the important societal issues such as charitable giving and economic sustainability. This vital resource: Reviews the economic psychology in everyday life including financial behaviour such as saving and tax-paying and matters such as entrepreneurial activity Offers an introduction to the field and traces the emergence of the discipline, from Adam Smith to George Katona and Herbert Simon Includes information on societal issues such as charitable giving and pro-environmental behaviour Considers broader perspectives on economic psychology: life-span psychological development from childhood to old age Written for students of psychology, Economic Psychology reviews the most important information on contemporary economic psychology with a focus on individual and household economic decision making, ranging widely across financial matters such as borrowing and saving, and economic activities such as buying, trading, and working.

Adrian Sargeant Fundraising Principles and Practice Adrian Sargeant Fundraising Principles and Practice
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Adrian Sargeant Fundraising Principles and Practice


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5758.42 руб.

The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

Scott James M. An Introduction to Evolutionary Ethics Scott James M. An Introduction to Evolutionary Ethics
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Scott James M. An Introduction to Evolutionary Ethics


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9044.27 руб.

Offering the first general introductory text to this subject, the timely Introduction to Evolutionary Ethics reflects the most up-to-date research and current issues being debated in both psychology and philosophy. The book presents students to the areas of cognitive psychology, normative ethics, and metaethics. The first general introduction to evolutionary ethics Provides a comprehensive survey of work in three distinct areas of research: cognitive psychology, normative ethics, and metaethics Presents the most up-to-date research available in both psychology and philosophy Written in an engaging and accessible style for undergraduates and the interested general reader Discusses the evolution of morality, broadening its relevance to those studying psychology

Bart Baesens Beginning Java Programming. The Object-Oriented Approach Bart Baesens Beginning Java Programming. The Object-Oriented Approach
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Bart Baesens Beginning Java Programming. The Object-Oriented Approach


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2781.14 руб.

A comprehensive Java guide, with samples, exercises, case studies, and step-by-step instruction Beginning Java Programming: The Object Oriented Approach is a straightforward resource for getting started with one of the world's most enduringly popular programming languages. Based on classes taught by the authors, the book starts with the basics and gradually builds into more advanced concepts. The approach utilizes an integrated development environment that allows readers to immediately apply what they learn, and includes step-by-step instruction with plenty of sample programs. Each chapter contains exercises based on real-world business and educational scenarios, and the final chapter uses case studies to combine several concepts and put readers' new skills to the test. Beginning Java Programming: The Object Oriented Approach provides both the information and the tools beginners need to develop Java skills, from the general concepts of object-oriented programming. Learn to: Understand the Java language and object-oriented concept implementation Use Java to access and manipulate external data Make applications accessible to users with GUIs Streamline workflow with object-oriented patterns The book is geared for those who want to use Java in an applied environment while learning at the same time. Useful as either a course text or a stand-alone self-study program, Beginning Java Programming is a thorough, comprehensive guide.

Mather Nancy Comprehensive Evaluations. Case Reports for Psychologists, Diagnosticians, and Special Educators Mather Nancy Comprehensive Evaluations. Case Reports for Psychologists, Diagnosticians, and Special Educators
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Mather Nancy Comprehensive Evaluations. Case Reports for Psychologists, Diagnosticians, and Special Educators


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6823.06 руб.

An invaluable collection of sample case reports from experts in child and adolescent assessment With contributions from authorities in the fields of psychology and special education-including Dawn Flanagan, Elaine Fletcher-Janzen, Randy Kamphaus, Nadeen Kaufman, George McCloskey, Jack Naglieri, Cecil Reynolds, and Gale Roid—Comprehensive Evaluations provides over fifty sample case reports to help you draft carefully planned, goal-directed, and comprehensive evaluations that clearly explain the reasons for a student's school-related difficulties, from preschool to postsecondary level. A wellspring of information for educational professionals, Comprehensive Evaluations provides models for writing diagnostic reports to accompany the tests most frequently administered in the evaluation of children, adolescents, and adults, including the BASC-2, KABC-II, WAIS-IV, WISC-IV, and WJ III. The reports reflect various disciplines within psychology and education, different theoretical perspectives and paradigms, and span a broad spectrum of disabilities. The diagnostic reports found within Comprehensive Evaluations will help: Expand your familiarity with widely used test instruments Enhance your understanding of the interpretation of test scores Improve your ability to tailor written reports to the purposes of the evaluation Translate assessment results into meaningful treatment recommendations Recognize the differences in what evaluators from various school districts, agencies, and private practices consider to be a comprehensive evaluation Appreciate how your theoretical perspective and choice of tests can influence diagnostic conclusions Determine a report writing style that meets your needs Comprehensive Evaluations deftly illustrates how thorough assessments help empirically pinpoint the reasons a student is struggling in school, which then allows an evaluator to select the most appropriate accommodations and interventions to help the student succeed.

Michael Kyrios IAAP Handbook of Applied Psychology Michael Kyrios IAAP Handbook of Applied Psychology
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Michael Kyrios IAAP Handbook of Applied Psychology


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16483.74 руб.

The IAAP Handbook of Applied Psychology, an up-to-date and authoritative reference, provides a critical overview of applied psychology from an international perspective. Brings together articles by leading authorities from around the world Provides the reader with a complete overview of the field and highlights key research findings Divided into three parts: professional psychology, substantive areas of applied psychology, and special topics in applied psychology Explores the challenges, opportunities, and potential future developments in applied psychology Features comprehensive coverage of the field, including topics as diverse as clinical health psychology, environmental psychology, and consumer psychology

Towl Graham J. Forensic Psychology Towl Graham J. Forensic Psychology
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Towl Graham J. Forensic Psychology


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4594.44 руб.

Updated to reflect recent changes in the field, the 2nd Edition of Forensic Psychology presents a comprehensive overview of forensic psychology and its applications in the civil and criminal justice systems of the UK. Builds on the first edition to convey material in an engaging manner to postgraduate students in psychology Includes a significant expansion of pedagogical features, including text boxes highlighting key seminar issues and key debates in the field to further group discussion Provides an up-to-date summary of emerging evidence in the field, and its implications for evidence based practice Points to additional online learning resources at the conclusion of each chapter

David Murphy Counselling Psychology. A Textbook for Study and Practice David Murphy Counselling Psychology. A Textbook for Study and Practice
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David Murphy Counselling Psychology. A Textbook for Study and Practice


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7558.6 руб.

A complete introduction to the theory and practice of contemporary counselling psychology An excellent resource for students at undergraduate or graduate level, Counselling Psychology: A Textbook for Study and Practice provides valuable insights into the key issues associated with theory and practice in this field. The contributors represent a diverse array of approaches, reflecting the rich diversity within the area, and care is taken to avoid favouring any one approach. The book begins with an overview of the historical and philosophical foundations of counselling psychology, before taking a detailed look at major therapeutic approaches and exploring issues associated with specific client populations, ethics, research design, and more. In particular, the text seeks to explain how counselling psychology differs from and informs other areas of contemporary applied psychology. The result is an engaging balance of the personal and academically rigorous, presented in a highly accessible format. • An authoritative introduction to and key issues involved with the theory and practice of counselling psychology for students and practitioners at all levels • Considers all major approaches to psychotherapy including existential, person-centered experiential, psychodynamic, and cognitive-behavioural • Explores issues commonly encountered when working with specific client groups including children, people with intellectual disabilities, and emergency trauma victims

Goran Koch Pediatric Dentistry. A Clinical Approach Goran Koch Pediatric Dentistry. A Clinical Approach
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Goran Koch Pediatric Dentistry. A Clinical Approach


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9834.11 руб.

Pediatric Dentistry: A Clinical Approach, Third Edition provides a uniquely clear, comprehensive, and clinical approach to the dental treatment of children and adolescents. Offers systematic coverage of all clinical, scientific and social topics relating to pediatric dentistry Thoroughly revised and updated new edition, with an increased focus on evidence based care Includes three new chapters on genetics, child abuse and neglected children, and ethics Pedodontic endodontics is now covered by two chapters – one on primary teeth and one on young permanent teeth Features a companion website with interactive self-assessment questions

Dennis Thompson Developmental Psychology in Historical Perspective Dennis Thompson Developmental Psychology in Historical Perspective
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Dennis Thompson Developmental Psychology in Historical Perspective


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5899.1 руб.

This is the first book to provide a comprehensive overview of the history of developmental psychology, from the pre-scientific era to the present day. Covers the first research published in Germany, America, and France during the late 19th century Examines the work and influence of key international scholars in the area Incorporates the contributions of psychologists from diverse backgrounds Pays attention to the historical research on development in adulthood and old age Highlights the relationship between the growth of developmental psychology and renewed interest in child-rearing practices

Brett Steenbarger N. Trading Psychology 2.0. From Best Practices to Best Processes Brett Steenbarger N. Trading Psychology 2.0. From Best Practices to Best Processes
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Brett Steenbarger N. Trading Psychology 2.0. From Best Practices to Best Processes


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3708.19 руб.

Practical trading psychology insight that can be put to work today Trading Psychology 2.0 is a comprehensive guide to applying the science of psychology to the art of trading. Veteran trading psychologist and bestselling author Brett Steenbarger offers critical advice and proven techniques to help interested traders better understand the markets, with practical takeaways that can be implemented immediately. Academic research is presented in an accessible, understandable, engaging way that makes it relevant for practical traders, and examples, illustrations, and case studies bring the ideas and techniques to life. Interactive features keep readers engaged and involved, including a blog offering ever-expanding content, and a Twitter feed for quick tips. Contributions from market bloggers, authors, and experts bring fresh perspectives to the topic, and Steenbarger draws upon his own experience in psychology and statistical modeling as an active trader to offer insight into the practical aspect of trading psychology. Trading psychology is one of the few topics that are equally relevant to day traders and active investors, market makers and portfolio managers, and traders in different markets around the globe. Many firms hire trading coaches, but this book provides a coach in print, accessible 24/7 no matter what the market is doing. Understand the research at the core of trading psychology Examine the ways in which psychology is applied in real-world trading Implement practical tips immediately to see first-hand results Gain the perspective and insight of veteran traders who apply these techniques daily While markets may differ in scale, scope, and activity, humans remain human, with all the inherent behavioral tendencies. Studying the market from the human perspective gives traders insight into how human behavior drives market behavior. Trading Psychology 2.0 gives traders an edge, with expert guidance and practical advice.


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The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
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