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Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication Новинка

Mark Weiner Unleashing the Power of PR. A Contrarian's Guide to Marketing and Communication

1855.13 руб.
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Deborah Dilley K. Essentials of Banking Deborah Dilley K. Essentials of Banking Новинка

Deborah Dilley K. Essentials of Banking

3406.74 руб.
The essential guide for finance professionals in all industries for quick answers to banking questions, Essentials of Banking provides a nuts and bolts presentation explaining the regulatory, business, and people facts of the business of banking in a handy, concise format. It is the only guide you will need containing all the relevant facts of banking, all in one place.
Brainhack: Tips and Tricks to Unleash Your Brain???s Full Potential Brainhack: Tips and Tricks to Unleash Your Brain???s Full Potential Новинка

Brainhack: Tips and Tricks to Unleash Your Brain???s Full Potential

1099 руб.
"The user???s guide your brain never came with." Ian Gilbert, Founder of Independent Thinking YOUR BRAIN 100 BILLION NEURONS 100 TRILLION CONNECTIONS AND YOU ONLY COMMAND 5% OF IT. NOW IT???S TIME TO TAKE BACK CONTROL! Hack into the secret power
What's the Future of Business: Changing the Way Businesses Create Experiences What's the Future of Business: Changing the Way Businesses Create Experiences Новинка

What's the Future of Business: Changing the Way Businesses Create Experiences

2911 руб.
Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. - Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships; - Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind; - Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth.
Todd Alexander The New ebay. The Official Guide to Buying, Selling, Running a Profitable Business Todd Alexander The New ebay. The Official Guide to Buying, Selling, Running a Profitable Business Новинка

Todd Alexander The New ebay. The Official Guide to Buying, Selling, Running a Profitable Business

1542.45 руб.
The only comprehensive, official guide to buying and earning money on eBay Australia Written by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated—from a brief history of eBay itself to simple site navigation to every complexity of buying and selling. Whether you just want to earn a few dollars on the side or turn your hobby into a full-time business, this book explains it all. Written in clear, user-friendly language backed by simple step-by-step instructions and helpful screen grabs from the site, the book covers everything first-timers need to know and all the secrets experienced sellers wish they knew. The first complete official guide for eBay Australia written by a company insider Covers such topics as finding items and bidding on them, pricing and listing items for sale, accepting payments, tracking sales, logistics, customer service, and more Perfect for every eBay user, from part-timers to serious sellers who want to build a profitable business, The New eBay is the ideal guide for anyone who wants to get the most out of the world's most popular shopping and selling site.
Margie Sheedy The Small Business Success Guide Margie Sheedy The Small Business Success Guide Новинка

Margie Sheedy The Small Business Success Guide

2044.05 руб.
Whether you're a budding entrepreneur or you already own a small business, The Small Business Success Guide will help you fast-track your business on the ride from good to great. The Small Business Success Guide is brimming with practical ideas and proven strategies to make your small business a winner. Including inspiration and guidance from some of Australia's leading small business experts, this handy resource has the answers to turn your dream into a profitable reality. Inside, you'll discover how to: get your business foundations right manage your people power pump up sales and marketing volumes use the web effectively take the hard work out of accounting nut out the legals and logistics.
Brian Solis What's the Future of Business?. Changing the Way Businesses Create Experiences Brian Solis What's the Future of Business?. Changing the Way Businesses Create Experiences Новинка

Brian Solis What's the Future of Business?. Changing the Way Businesses Create Experiences

1855.13 руб.
In today’s rapidly changing digital environment, Darwinism is alive and well. What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation. —Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of «user» experiences What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus «user» experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth
Brad Schepp The Official Alibaba.com Success Guide. Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace Brad Schepp The Official Alibaba.com Success Guide. Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace Новинка

Brad Schepp The Official Alibaba.com Success Guide. Insider Tips and Strategies for Sourcing Products from the World's Largest B2B Marketplace

1542.45 руб.
The official guide to making a bundle buying and selling through Alibaba.com, the world's largest online B2B marketplace Alibaba.com is the world's leading global business-to-business online marketplace. People around the world use it every day to import and export products for big profits. But newcomers are often overwhelmed by the sheer number of products and the quantity of information available. The Official Alibaba.com Success Guide shows you how to ramp up your business or build an entirely new business, using the Alibaba.com brand and web site as your supplier. This practical guide provides simple answers for complex questions, from navigating the site, to finding products at the right price, to branding, and much more. Plus, the book includes best practices for importing, locating and vetting suppliers, and protecting yourself against online fraud. • An answer-packed guide for all your questions about doing business through Alibaba.com • Officially licensed and supported by Alibaba.com, this is the only guide you need • Includes inspirational profiles of people who have used Alibaba.com successfully to launch new businesses or revive old ones • The first and only step-by-step guide to using Alibaba.com effectively Alibaba.com gives you the opportunity to make real money online. Here, you'll find a wealth of inside information that will help you use Alibaba.com safely and profitably.
The Daycare Provider's Workbook The Daycare Provider's Workbook Новинка

The Daycare Provider's Workbook

2732 руб.
The Daycare Provider's Workbook is a step by step guide to simplify the process of setting up and running a quality home daycare. The easy to use format allows the user to complete the workbook as they prepare their homes to provide a safe environment and age appropriate activities. It also guides the user through the business aspects of conducting interviews, the use of forms (25 of which are included in the book), bookkeeping and advertising.
David Buckham Executive's Guide to Solvency II David Buckham Executive's Guide to Solvency II Новинка

David Buckham Executive's Guide to Solvency II

5884.38 руб.
A straightforward guide to the evolution, benefits, and implementation of Solvency II Providing a guide to the evolution, practice, benefits, and implementation of Solvency II, Executive′s Guide to Solvency II deftly covers this major European regulation which ensures that insurers can meet their risk–based liabilities over a one–year period to a 99.5% certainty. Part of the Wiley and SAS Business series, this book will guide you through Solvency II, especially if you need to understand the subtleties of Solvency II and risk–based capital in basic business language. Among the topics covered in this essential book are: Background to Solvency II Learning from the Basel Approach The Economic Balance Sheet Internal Models People, Process, and Technology Business Benefits of Solvency II Executive′s Guide to Solvency II has as its aim an explanation for executives, practitioners, consultants, and others interested in the Solvency II process and the implications thereof, to understand how and why the directive originated, what its goals are, and what some of the complexities are. There is an emphasis on what in practice should be leveraged upon to achieve implementation, specifically data, processes, and systems, as well as recognition of the close alignment demanded between actuaries, the risk department, IT, and the business itself.
Alex Singleton The PR Masterclass. How to develop a public relations strategy that works! Alex Singleton The PR Masterclass. How to develop a public relations strategy that works! Новинка

Alex Singleton The PR Masterclass. How to develop a public relations strategy that works!

1731.25 руб.
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. «PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.» —Drayton Bird, author, Commonsense Direct and Digital Marketing «The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.» —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies «This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.» —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) «Provides all you need to know about securing press coverage.» —Fraser Seitel, O'Dwyer's PR magazine «Every page is packed with insight and practical advice.» —Steve Harrison, co-founder, Harrison Troughton Wunderman «Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.» —James Hammond, brand consultant «Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.» —Ray Hiebert, Editor, Public Relations Review
Just – In the City of Fear (PR ONLY) Just – In the City of Fear (PR ONLY) Новинка

Just – In the City of Fear (PR ONLY)

972 руб.
Just – In the City of Fear (PR ONLY)
Toni Turner Survival Guide for Traders. How to Set Up and Organize Your Trading Business Toni Turner Survival Guide for Traders. How to Set Up and Organize Your Trading Business Новинка

Toni Turner Survival Guide for Traders. How to Set Up and Organize Your Trading Business

3093.94 руб.
The must-have guide for anyone considering entering the exciting world of trading from home The biggest stumbling block for people looking to launch their own trading businesses from home is a failure to understand the complexities of the «back office» operations needed to be successful. Survival Guide for Traders is here to help. Packed with strategies for building a successful home trading business, and featuring answers to questions most up-and-coming traders would never think to ask, Survival Guide for Traders is required reading for anyone who wants to start and sustain a trading business from home. Explains how to create a trading business plan, set up an office, implement a trading system, use margin, deal with legal and financial issues, and keep appropriate records Examines the opportunities and challenges of handling a home-based trading business Details the process of setting up and organizing your trading business Includes a comprehensive «Trading Business Plan Template» that you can customize Written by Bennett McDowell, a highly regarded trader and trainer of traders The book for anyone even thinking about entering the exciting world of trading, the Survival Guide for Traders offers practical solutions that anyone can use in order to build a lasting, thriving home trading business.
Igor Szucs Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses Igor Szucs Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses Новинка

Igor Szucs Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses

480 руб.
Explosive PR Book Helps Businesses To Attain Clients Using Mass Media. Shocking Secrets of Outrageous PR Stunts to Get Clients Roman Maslennikov, Russian PR guru, entrepreneur and philosopher, has 15 years’ work experience and is offering you the freshest, newest, most outrageous PR stunts. Igor Szucs, Business trend analyst, Semantic field producer. An internationally respected expert on future trends, long-range planning and creating the preferred future.
Robert Klueger F. Buying and Selling a Business. A Step-by-Step Guide Robert Klueger F. Buying and Selling a Business. A Step-by-Step Guide Новинка

Robert Klueger F. Buying and Selling a Business. A Step-by-Step Guide

1669.3 руб.
A twenty-first-century update to the modern business classic . . . For more than fifteen years, this handy guide has provided entrepreneurs and small business owners with a simple, step-by-step plan for buying or selling a business-without their own special team of lawyers and accountants. Written by leading business attorney Robert Klueger, this up-to-date guide now includes everything you need to know about recent tax law changes, as well as an entirely new chapter on limited liability companies. It answers all your critical questions, covering everything from the valuation of a business through the negotiation stages to closing the deal. Packed with the kind of real-world guidance you can only get from a professional, Buying & Selling a Business, Second Edition shows you how to: * Choose a business that's right for you * Evaluate the business, determine why the seller is selling, analyze the seller's operations, and analyze balance sheets, income statements, and cash flow * Negotiate effectively-including negotiating for price, timing, stock and asset agreements, noncompetitive agreements, and more * Buy a franchise-key considerations that make a franchise different * Ensure a hassle-free closing with no surprises
Joel Comm Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time Joel Comm Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time Новинка

Joel Comm Twitter Power 3.0. How to Dominate Your Market One Tweet at a Time

1236.43 руб.
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Business Writing Business Writing Новинка

Business Writing

6890 руб.
This business writing book is for everyday use in the business environment. This book consists of twelve standalone sections, where each section explains its material in steps with figures, images, and diagrams and examples to enhance its understandability. This book covers the concepts of business communication and technical writing, the different type of business letters,creating a brochure, creating user guide or instructional manual, project documentation, writing online, writing business proposal, writing progress reports, writing laboratory reports, writing educational thesis and dissertation, and employment documentation concepts.
A-Z of Reflective Practice A-Z of Reflective Practice Новинка

A-Z of Reflective Practice

1689 руб.
This new text provides a jargon-free user guide to the key concepts, models and techniques of reflective practice from one of the leading writers in the field. A one-stop source book, it can be used both by the beginner as a handbook and by the more experienced practitioner as a guide to other sources of thinking and information.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Новинка

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

2039 руб.
Grow your business with the fifth edition of this modern business classic! The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations bo
DK Eyewitness Travel Guide: Bulgaria DK Eyewitness Travel Guide: Bulgaria Новинка

DK Eyewitness Travel Guide: Bulgaria

1313 руб.
With the lavishly illustrated DK Eyewitness Travel Guide Bulgaria at hand, you?ll have all the information you need to discover everything from Bulgaria?s capital Sofia to the ancient countryside villages of Koprivshtitsa and Veliko Turnovo. Full-colour maps and city plans enable you to explore the capital and the regions in depth, while special features explain the history, cultural heritage, traditional festivals and local cuisine. As a comprehensive guide detailing walks and tours (both scenic and thematic) the DK Eyewitness Travel Guide enables you to soak up the many flavours of Bulgaria region by region. The must have guide explores the country?s stunning areas of natural beauty, including the spectacular wild mountain ranges and the dramatic Black Sea coastline as well as Bulgaria?s beaches, markets and festivals. DK Eyewitness Travel Guide Bulgaria - showing you what others only tell you.
The New Ebay: The Official Guide to Buying, Selling, Running a Profitable Business The New Ebay: The Official Guide to Buying, Selling, Running a Profitable Business Новинка

The New Ebay: The Official Guide to Buying, Selling, Running a Profitable Business

1749 руб.
Written by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated-from a brief history of eBay itself to simple site navigation to every complexity of buying and selling. Whether you just want to earn a few dollars on the side or turn your hobby into a full-time business, this book explains it all. Written in clear, user-friendly language backed by simple step-by-step instructions and helpful screen grabs from the site, the book covers everything first-timers need to know and all the secrets experienced sellers wish they knew. The first complete official guide for eBay Australia written by a company insider; Covers such topics as finding items and bidding on them, pricing and listing items for sale, accepting payments, tracking sales, logistics, customer service, and more. Perfect for every eBay user, from part-timers to serious sellers who want to build a profitable business, The New eBay is the ideal guide for anyone who wants to get the most out of the world's most popular shopping and selling site.
Introduction to Business Analysis Methods Introduction to Business Analysis Methods Новинка

Introduction to Business Analysis Methods

7790 руб.
Business Analysis is the process of identifying critical tasks and features of a business project and/or system. Today, it is recognized as a major field of research and industrial practice as almost every IT project includes some business analysis tasks. Business Analysis jobs are different from other IT-related jobs as they require not only sound knowledge of the technologies involved but even more importantly - extensive knowledge of the business processes that these technologies are aiming to support. This book discusses the main principles of business analysis that are essential for IT & Business students and graduates who are interested in securing an entry-level job as a Business Analyst. It incorporates not only an overview of the main contemporary business analysis processes but also hands-on guidance how to carry-out these processes in a workplace environment.
Steven Little S. Duck and Recover. The Embattled Business Owner's Guide to Survival and Growth Steven Little S. Duck and Recover. The Embattled Business Owner's Guide to Survival and Growth Новинка

Steven Little S. Duck and Recover. The Embattled Business Owner's Guide to Survival and Growth

1418.8 руб.
Business growth expert Steven S. Little gives you the real-world strategies you need to navigate your business through economic uncertainty If you're a business owner or leader, you're no doubt feeling inundated on all sides by the gathering forces of this financial downturn—shrinking revenues, tightening resources, anxious workers, plunging profits. When economic storms hit, it's the clear-minded and action-oriented leader that ultimately guides their business to success. In order to position your business for the growth opportunities ahead, it is imperative for you to address your most critical issues now. Duck and (re)Cover is the ultimate business owner's guide to prevailing and prospering through tough economic times. It questions much of the «conventional wisdom» we all hear about recessions and instead offers an irreverently common-sense approach to survival and growth in the midst of economic uncertainty. This book focuses on the most significant challenges and opportunities facing embattled businesses today. Recommends specific, and effective strategies for keeping your business up and running, even if the economy continues to stall Includes a wealth of been-there-done-that advice that will help you clear your own path to sustainable, profitable growth Written by Steven S. Little, former president of three fast-growth companies and author of The Seven Irrefutable Rules of Small Business Growth Now is not the time for timidity. Instead, make the bold moves recommend here to not only weather the storm but to chart a course for your ultimate destination.
The Oxford Handbook of U,S, Environmental Policy The Oxford Handbook of U,S, Environmental Policy Новинка

The Oxford Handbook of U,S, Environmental Policy

4805 руб.
The Oxford Handbook of U.S. Environmental Policy is a state-of-the-art work on all aspects of environmental policy in America. This is a topic that will only grow in importance in the coming years, and this handbook serves as an authoritative guide to any scholar interested in the issue.
Replication and Hoarding in Mobile Environment Replication and Hoarding in Mobile Environment Новинка

Replication and Hoarding in Mobile Environment

4839 руб.
Today mobile devices use as a source of advertisement.Most business companies use this media to expand their business. A mobile device has a small version database which can store limited information from the server.There are some techniques and algorithms that a mobile device can use to replicate information locally from the server. Context management in the mobile environment is very important where the context is dynamically changing. User and device profile use to describe the context of the user. These profiles help to deliver personalized information to the user.
The Entrepreneurial Engineer The Entrepreneurial Engineer Новинка

The Entrepreneurial Engineer

4839 руб.
The Book entrepreneurial engineer is generally the analysis of theories in entrepreneurship with relation to engineering practice around the world, the challenges of the future, business plans were also articulated as a guide to young entrepreneurs most importantly engineers of the 21st century. This book will guide the students of engineering to develop more business skills and be self employed.
The Creative Business Guide to Running a Graphic Design Business – Revised Edition The Creative Business Guide to Running a Graphic Design Business – Revised Edition Новинка

The Creative Business Guide to Running a Graphic Design Business – Revised Edition

2758 руб.
The Creative Business Guide to Running a Graphic Design Business – Revised Edition
Erika Napoletano The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) Erika Napoletano The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) Новинка

Erika Napoletano The Power of Unpopular. A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)

1542.45 руб.
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.
The IT Professional?s Business and Communications Guide The IT Professional?s Business and Communications Guide Новинка

The IT Professional?s Business and Communications Guide

1954 руб.
The IT Professional?s Business and Communications Guide
Medical Ventilator System Basics: A clinical guide Medical Ventilator System Basics: A clinical guide Новинка

Medical Ventilator System Basics: A clinical guide

4355 руб.
Medical Ventilator System Basics: A clinical guide is a user-friendly guide to the basic principles and the technical aspects of mechanical ventilation and modern complex ventilator systems.
Шпатель Wynn 's Шпатель Wynn 's Новинка
Tony Grundy The Ultimate Book of Business Skills. The 100 Most Important Techniques for Being Successful in Business Tony Grundy The Ultimate Book of Business Skills. The 100 Most Important Techniques for Being Successful in Business Новинка

Tony Grundy The Ultimate Book of Business Skills. The 100 Most Important Techniques for Being Successful in Business

1855.13 руб.
There is a bewildering array of choices facing all managers, whether newly appointed or experienced business hands. No matter how much experience you have, everyone can make mistakes. The Ultimate Book of Business Skills points the way for anyone in a business role. It puts the essential techniques for running a business, managing a team and making informed choices about strategy straight into the hands of the people who need them. The Ultimate Book of Business Skills is a great addition to the Capstone Reference series. It features a user-friendly format with real-life examples designed to transform anyone into a rounded businessperson with an impressive range of skills-based knowledge at their fingertips.
DK Eyewitness Travel Guide: Rome DK Eyewitness Travel Guide: Rome Новинка

DK Eyewitness Travel Guide: Rome

1408 руб.
The new-look DK Eyewitness Rome Travel Guide - now complete with a free pull-out city map, clearly marked with sights from the guidebook - will lead you straight to the best attractions this cultural city has to offer. You?ll find detailed listings of the best hotels, restaurants, bars and shops for all budgets in this fully updated and expanded guide, and insider tips on everything from soaking up the charms of the cafe scene to gaping at the ancient ruins that line the streets. Plus, you?ll find in-depth coverage of all Rome?s unforgettable sights from the Colosseum to Villa Borghese. DK?s uniquely visual Eyewitness Rome Travel Guide includes unique cutaways, floorplans and reconstructions of the city?s stunning architecture, plus 3D aerial views of the best districts to explore on foot. And the new-look guide?s indispensible map is so easy-to-use ? keep it with the book or remove and use on its own. The map has detailed street views of all the key areas, plus there are transport maps and information on how to get around, including the most useful tickets to buy for your stay. There?s even a chart showing the distances between major sights for walkers. DK Eyewitness Rome Travel Guide shows you what others only tell you.
Business Forecasting: Practical Problems and Solutions Business Forecasting: Practical Problems and Solutions Новинка

Business Forecasting: Practical Problems and Solutions

3590 руб.
Praise for BUSINESS FORECASTING "This book is the survivor???s guide for business forecasters. It covers a wide range of need??“to??“know topics from ???what is demand??? to ???why should I trust your forecast.???" Scott Roy, Collaboration Planning Mana
Lubricants and Lubrication, 2 Volume Set Lubricants and Lubrication, 2 Volume Set Новинка

Lubricants and Lubrication, 2 Volume Set

32670 руб.
Praise for the previous edition: “Contains something for everyone involved in lubricant technology” Chemistry & Industry This completely revised third edition incorporates the latest data available and reflects the knowledge of one of the largest companies active in the business. The authors take into account the interdisciplinary character of the field, considering aspects of engineering, materials science, chemistry, health and safety. The result is a volume providing chemists and engineers with a clear interdisciplinary introduction and guide to all major lubricant applications, focusing not only on the various products but also on specific application engineering criteria. A classic reference work, completely revised and updated (approximately 35% new material) focusing on sustainability and the latest developments, technologies and processes of this multi billion dollar business Provides chemists and engineers with a clear interdisciplinary introduction and guide to all major lubricant applications, looking not only at the various products but also at specific application engineering criteria All chapters are updated in terms of environmental and operational safety. New guidelines, such as REACH, recycling alternatives and biodegradable base oils are introduced Discusses the integration of micro- and nano-tribology and lubrication systems Reflects the knowledge of Fuchs Petrolub SE, one of the largest companies active in the lubrication business 2 Volumes wileyonlinelibrary.com/ref/lubricants
Determinants of Online Social Networks for Successful Business Determinants of Online Social Networks for Successful Business Новинка

Determinants of Online Social Networks for Successful Business

4929 руб.
This piece of work is an exploratory investigation that seeks to introduce online social networks platforms for business. Result confirms the theoretical argument that the strength of user satisfaction plays a crucial role in determining continuance usage of this novel business model. The discovery of the research tendered out a valuable practical implications for individuals who desire to offer commercial activities on online social networking technologies, to seriously consider building trust and maintaining user satisfaction to sustain their businesses.
David Meerman Scott The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly David Meerman Scott The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Новинка

David Meerman Scott The New Rules of Marketing and PR. How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

1483.72 руб.
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
Corporate Governance: A practical guide for accountants Corporate Governance: A practical guide for accountants Новинка

Corporate Governance: A practical guide for accountants

7390 руб.
This book will provide a user-friendly guide to current and emerging issues in corporate governance, especially for accountants and directors. The book explains terminology used in a jargon free way, and sets out to give you a practical guide to establishing a robust, yet workable governance framework for your enterprise. The book also guides you through the process of dealing with the particular issues relating to listed companies, and to those with exposures in other countries which may bring other jurisdictions? governance requirements to bear.The book is intended to appeal to accountants who are not professionals in corporate governance matters. It therefore aims to give them a user-friendly manual/guide to the issues of which they need to be aware. A quick reference guide. In addition the book provides a valuable update on the evolution of the concept of governance, and where the international trends appear to be going.The author is a financial services and regulatory consultant. She is also Manager, Corporate Governance for an international life company, and also an examiner and moderator who lectures and writes extensively on a wide range of compliance and financial services matters.The book is organised into the following sections.Section 1: what is corporate governance? How has it evolved, and what are the emerging trends?Section 2: a practical guide to establishing and implementing a robust governance framework* covers the concept of Corporate Governance from the point of view of accountants and directors and what these groups need to be aware of* explains the sensible steps that should be taken to document and provide evidence of their compliance with the various legislation in place * provides accountants with a practical, user-friendly manual to the governance issues which they need to be aware of.
Capstone The Capstone Encyclopaedia of Business. The Most Up-To-Date and Accessible Guide to Business Ever Capstone The Capstone Encyclopaedia of Business. The Most Up-To-Date and Accessible Guide to Business Ever Новинка

Capstone The Capstone Encyclopaedia of Business. The Most Up-To-Date and Accessible Guide to Business Ever

1858.22 руб.
The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts and essential information into one single volume. It represents the most up-to-date, authoritative and accessible guide to the modern business world available, providing a gateway to the state of the art in marketing, finance, strategy, leadership, people management and beyond. The Capstone Encyclopaedia of Business is organized alphabetically into over 1,000 entries covering the whole spectrum of business and management including: * business terms – concepts – thinkers – practitioners * organizations – brands – companies. Each entry provides a sharp, incisive overview of the subject and, crucially, points to how the ideas can be put into practice. The Capstone Encyclopaedia of Business makes sense of the new world of business, embracing the best of the new and the most robust of the old. * The first one-volume, accessibly-priced reference book for business in years. * Kicks off this exciting new series and will anchor Capstone as the one stop shop for busy professionals. * Key title in large promotion including web site and extract mailings. * Internationally-recognized editorial board. * Annual updates will occur making this a classic key title to keep on the shelves.
Mastering Public Relations 2nd Edition (Palgrave Master Series (Business)) Mastering Public Relations 2nd Edition (Palgrave Master Series (Business)) Новинка

Mastering Public Relations 2nd Edition (Palgrave Master Series (Business))

3269 руб.
"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.
Barbara Weltman J.K. Lasser's Small Business Taxes 2012. Your Complete Guide to a Better Bottom Line Barbara Weltman J.K. Lasser's Small Business Taxes 2012. Your Complete Guide to a Better Bottom Line Новинка

Barbara Weltman J.K. Lasser's Small Business Taxes 2012. Your Complete Guide to a Better Bottom Line

1233.34 руб.
The tax facts and strategies that every small business owner needs to know Owning a small business is a big responsibility. While all small business owners seek to improve their bottom line, few realize all the ways that both current and new tax laws can help them do so. With J.K. Lasser?s Small Business Taxes 2012, you?ll quickly discover how. Written in a straightforward and accessible style, this reliable resource offers a complete overview of small business tax planning and provides you with the information needed to make tax-smart decisions throughout the year. Focusing on strategies that help you use deductions and tax credits effectively, shield business income, and maximize other aspects of small business taxes, this practical guide will show you how your actions in business today can affect your bottom line from a tax perspective tomorrow. Includes detailed coverage of the newest tax laws and IRS rules Reveals strategies that can help you run a tax-smart business all year long Contains comprehensive information on each deductible expense, including dollar limits and record-keeping requirements Offers clear instructions on where to report income and claim deductions on your tax forms Includes a free online supplement at JKLasser.com, which contains up-to-the-minute tax law changes Other titles by Barbara Weltman: J.K. Lasser?s 1001 Deductions & Tax Breaks 2012 Making the right tax moves can make your business better. Let J.K. Lasser?s Small Business Taxes 2012 show you how, with strategies and advice that will help you understand and plan for both today?s and tomorrow?s tax laws.
Family Business Mangement Family Business Mangement Новинка

Family Business Mangement

5490 руб.
Family Business Management is one of the important fields of study for all students studying in different College & Universities. So it is important master guide for all these aspirants. This also will be highly beneficial for all family business management students, academicians, researchers and scholars. The foregoing review of literature reveals that family business has its own dynamics and should be studied as a separate construct .Though this field of research is a phenomenon of last two-three decades only, a lot of research has undergone on family business issues, especially in the western countries. The literature also reveals that only few studies have been conducted on family business management in India. In view of the fact that majority of the businesses in private sector are managed by families in India, there is urgent need to explore the influence of families on business operations and performance. It is also imperative to identify the major family business concerns /problems and find solution for them.
PR Today PR Today Новинка

PR Today

3801 руб.
Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but crucial relationship with the media.With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.
Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments Новинка

Kevin Grogan The Only Guide You'll Ever Need for the Right Financial Plan. Managing Your Wealth, Risk, and Investments

1731.25 руб.
An accessible guide that outlines the key elements of an effective financial plan From Larry Swedroe, the author of the bestselling series of «The Only Guide» investment books, with Kevin Grogan and Tiya Lim comes a step-by-step handbook that shows you how to develop a winning personal investment strategy and reveals what it takes to make that strategy part of your overall financial plan. The Only Guide You'll Ever Need for the Right Financial Plan focuses on the «art» of investing and gives you the information you need to create a strategy that is tailor-made for your particular situation. Designed for savvy investors and professional advisors, this book offers the vital information needed for developing and implementing an overall strategic financial plan. In this essential resource, Swedroe outlines the basics in asset allocation and other investment planning concepts. Addresses how you can design an investment policy statement and an individual asset allocation plan Examines how to maintain your portfolio's risk profile in the most cost-effective and tax-efficient manner Offers insights on integrating risk management and estate planning issues into your plan The Only Guide You'll Ever Need for the Right Financial Plan offers a handy tool to help you make more informed and prudent decisions that will go a long way to ensure a secure financial future.
DK Eyewitness Travel Guide: Prague DK Eyewitness Travel Guide: Prague Новинка

DK Eyewitness Travel Guide: Prague

1219 руб.
The new-look DK Eyewitness Prague Travel Guide - now complete with a free pull-out city map, clearly marked with sights from the guidebook - will lead you straight to the best attractions this charming city has to offer. You?ll find detailed listings of the best hotels, restaurants, bars and shops for all budgets in this fully updated and expanded guide, and insider tips on everything from taking in the cafe culture to riding the funicular railway to beautiful Petrin Park. Plus, you?ll find in-depth coverage of all Prague?s unforgettable sights from Prague Castle to St Vitus' Cathedral. DK?s uniquely visual Eyewitness Prague Travel Guide includes cutaways, floorplans and reconstructions of the region?s stunning architecture, plus 3D aerial views of the best districts to explore on foot. And the new-look guide?s indispensible map is so easy-to-use ? keep it with the book or remove and use on its own. The map has detailed street views of all the key areas, plus there are transport maps and information on how to get around, including the most useful tickets to buy for your stay. There?s even a chart showing the distances between major sights for walkers. DK Eyewitness Prague Travel Guide shows you what others only tell you.
Global Innovation Management Global Innovation Management Новинка

Global Innovation Management

4900 руб.
Global Innovation Management provides a comprehensive guide to formulating successful innovation strategies, and to implementing and managing policies which foster a sustainable, profitable business, taking into account the global context businesses today operate in. Covering topics such as business models, service innovations, disruptive innovation and people management, it provides an accessible and engaging guide for successfully strategizing and managing innovation. With a strong focus on the financial and accounting side of successful innovation, it is the only innovation management book to provide a specific method for computing financial return and risk for a particular innovation strategy, providing students with the tools and methods they need to understand the business case for innovation. Key changes to the new edition:• Structure – a new structure and re-organised chapter content provides a clearer framework for students to better understand innovation as a whole, and how each aspect fits together.• Global focus – a stronger focus on the global context of innovation will be introduced in chapter 1 and reinforced through global case studies• Case studies – the case studies have been updated and the new edition will feature longer, more in-depth case studies. These are case studies from non-business areas (e.g. games technology, product design, pharmaceuticals, music industry) to help expand the book's appeal.• New material on open innovation and more coverage of service innovation to make the book a rounded and comprehensive guide to innovation management
Dan Sanker Collaborate. The Art of We Dan Sanker Collaborate. The Art of We Новинка

Dan Sanker Collaborate. The Art of We

1855.13 руб.
The hands-on guide for the new way to compete: Collaboration The 21st Century's counterpart to Sun Tzu’s The Art of War, Dan Sanker's Collaborate: The Art of We gives a new generation of pioneering business enthusiasts a practical guide to capture tomorrow's opportunities. Globalization, technological advances, and cultural changes have opened the door for a new winning formula that combines traditional competition with contemporary collaborative business practices. Readers will change their mindsets and learn practical tools to tap into talent, overcome organizational obstacles, and create dramatic incremental value by collaborating between organizations. While most businesses are battling it out for crumbs of market share, the author gives inside examples of emerging leaders who are staking claim to larger pieces of the economic pie. Intellectual honesty and proof-of-concept permeate throughout; even the book's own foreword was entrusted to a collaborative group of over 35 individual participants, a first of its kind and one more concrete example of the power of collaboration. Sanker provides a comprehensive guide to collaboration from conception to implementation and analysis. He brings collaboration to life by: Exploring the opportunities created by dynamic online social tools being used by winning leaders Delving into examples from a plethora of traditional companies like Disney and McDonald's Inviting readers behind the curtains to see the inner workings of collaborative emerging growth companies like CaseStack, the author’s company
The Snowball: Warren Buffett and the Business of Life The Snowball: Warren Buffett and the Business of Life Новинка

The Snowball: Warren Buffett and the Business of Life

729 руб.
The Snowball is the first and will be the only biography of the world's richest man, Warren Buffett, written with his full cooperation and collaboration. Combining a unique blend of "The Sage of Omaha's" business savvy, life story and philosophy, The Snowball is essential reading for anyone wishing to discover and replicate the secrets of his business and life success.Warren Buffett is arguably the world's greatest investor. Even as a child he was fascinated by the concept of risk and probability, setting up his first business at the age of six. In 1964 he bought struggling Massachusetts textile firm Berkshire Hathaway and grew it to be the 12th largest corporation in the US purely through the exercise of sound investing principles - a feat never equalled in the annals of business.Despite an estimated net worth of around US$62 billion, Buffett leads an intriguingly frugal life taking home a salary of only ?50,000 a year. His only indulgence is a private jet, an extravagance he wryly acknowledges by calling it "The Indefensible". In 2006, he made the largest charitable donation on record, with most of it going to the Bill & Melinda Gates Foundation.The Snowball provides a comprehensive, richly detailed insight one of the world's most extraordinary and much loved public figures.
DK Eyewitness Travel Guide: Florence & Tuscany DK Eyewitness Travel Guide: Florence & Tuscany Новинка

DK Eyewitness Travel Guide: Florence & Tuscany

1152 руб.
The new-look DK Eyewitness Florence & Tuscany Travel Guide - now complete with a free pull-out map, clearly marked with sights from the guidebook - will lead you straight to the best attractions the charming city of Florence and awe-inspiring Tuscany region have to offer. You?ll find detailed listings of the best hotels, restaurants, bars and shops for all budgets in this fully updated and expanded guide, plus in-depth coverage of all Florence and Tuscany?s unforgettable sights. DK?s uniquely visual Eyewitness Florence & Tuscany Travel Guide includes unique cutaways, floorplans and reconstructions of the region?s stunning architecture. And the new-look guide?s indispensible map is so easy-to-use ? keep it with the book or remove and use on its own. The map has detailed street views of all the key areas, plus there are transport maps and information on how to get around, including the most useful tickets to buy for your stay. There?s even a chart showing the distances between major sights for walkers. The DK Eyewitness Florence & Tuscany Travel Guide shows you what others only tell you.
Michael Blyth Business Continuity Management. Building an Effective Incident Management Plan Michael Blyth Business Continuity Management. Building an Effective Incident Management Plan Новинка

Michael Blyth Business Continuity Management. Building an Effective Incident Management Plan

4645.56 руб.
Praise for Business Continuity Management: Building an Effective Incident Management Plan «In Business Continuity Management, Blyth has once again produced a comprehensive guide to the subject. Whether a multinational organization looking to counter the threat of global terrorism or a local business planning against loss of sensitive data, this book provides a well structured and useful guide to construction and implementation of Incident Management Plans. Blyth provides not only the theory and background to his subject but also invaluable template guidelines for many of the incidents which we all should prepare for.» —Joe Pugh, Head of European Project Management, Panasonic «Business Continuity Management: Building an Effective Management Plan very effectively details how and what a company should include in composing and executing a crisis management plan. This book is a must read for both laymen and experts alike because it itemizes the most relevant facts within silos that are comprehensive enough for the expert to find value in, yet written in a manner that a layman can derive tangible value. The incident response guidelines, broken down by the event type, provide an extremely useful tool that bring immediate value to the reader.» —Robert G. Molina Jr., Global Security ManagerLyondellBasell «For a business of any consequence to not have a business continuity plan is like a Boy Scout not having a first aid kit. Advanced preparation and planning enable a business to deal with a crisis and sooner or later every business will face a crisis of some nature. Author Michael Blyth hits the nail on the head with his well organized book that weaves together business continuity planning, incident management, and dealing with risks.» —John P. Chamberlain, Executive Director ESC «Mike Blyth has produced another book, which is thought-provoking and a clear example of the multilayered guidelines that companies should be encouraged to incorporate into their BCP. A worthy read for anyone in business, irrespective of managerial level. The business model and structure achieved will help determine the time and shape of any crisis. The individual knowledge and understanding so achieved, interlinked with a robust BCP, will determine the optimum time and cost to recover from crisis.» —Stephen Ackroyd, BMI Security Manager, Middle East/Africa/Asia «In the global economy, the guidelines presented by Michael Blyth are an essential component for doing business worldwide. He has thought of every angle. In ultra-sensitive environments like Afghanistan, his recommendations will be widely applied.» —Dr. Thomas Stauffer, President/CEO, American University of Afghanistan
Nigeria`s Power Structure: Competition Or Monopoly? Nigeria`s Power Structure: Competition Or Monopoly? Новинка

Nigeria`s Power Structure: Competition Or Monopoly?

4839 руб.
Written in simple language, Nigeria`s Power Structure: Competition or Monopoly, is a work on power policies and structure between Nigeria and Canada. This text: •Gives a detailed analysis of power policies in both jurisdictions; •Carries out a comparative analysis to determine and provide the Nigerian government with a suitable option of which structure to implement and •Covers the provisions of the Nigerian Electric Power Sector Reform Act 2005 and other Acts. In general, this text gives the reader an understanding of the foundations of a power sector.
Greg Holden Starting and Running an Online Business For Dummies Greg Holden Starting and Running an Online Business For Dummies Новинка

Greg Holden Starting and Running an Online Business For Dummies

1544.92 руб.
The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
Hands free human-computer interaction paradigm using face tracking Hands free human-computer interaction paradigm using face tracking Новинка

Hands free human-computer interaction paradigm using face tracking

4429 руб.
This book depicts a prototype application that assists persons with severe motor disabilities communicate using only their eyes. It also represents a proof for a cheaper solution than the commercial assistants. By using smartphones, a user’s eye movement can be used for manipulating a keyboard for writing messages. However, robust eye tracking algorithms and intuitive user interfaces are a challenge considering smartphone’s processing power and small screen. A prototype application was built for Android smartphones. From the several eye tracking algorithms and user interfaces implemented, only the one that seemed best was user tested. The user evaluation was conducted through the online medium and also with supervised users. The results of the user evaluation shows that the prototype application is difficult to use for uninstructed users. The user experience questionnaire shows that all test users were excited about the prototype. Moreover, they believe the prototype could become a product with certain improvements. As a conclusion the prototype demonstrates that cheap solutions can be implemented for communication using only eye movement.
Frank Evans C. Valuation for M&A. Building Value in Private Companies Frank Evans C. Valuation for M&A. Building Value in Private Companies Новинка

Frank Evans C. Valuation for M&A. Building Value in Private Companies

5264.97 руб.
The only resource available to help calculate investment value versus fair market value Whether buying or selling, the question of «what's it worth?» is multifaceted. In an M&A setting, it is necessary to compute fair market value, but it is far more important to compute investment value-the value of the target company to a strategic buyer. This calculation varies with each prospective buyer, depending on synergies, benefits, and other competitive analyses that are seldom involved in business valuation. Valuation for M&A is the first book to focus on valuation for merger and acquisitions. This groundbreaking guide provides document request checklists, sample interview questions, a format for adjusting financial statements, a format for developing discount rates, a format for computation of net cash flow, and a valuation reconciliation form, all to help senior executives and M&A professionals better negotiate a successful deal. Frank C. Evans is a certified business appraiser (CBA), Accredited Senior Business Appraiser in Business Valuation (ASA), and CPA (accredited in business valuation) and David M. Bishop is a Master Certified Business Appraiser (MCBA), Accredited Senior Business Appraiser in Business Valuation (ASA), Fellow of the Institute of Business Appraisers (FIBA), and Business Valuator Accredited for Litigation (BVAL).

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Praise for Business Continuity Management: Building an Effective Incident Management Plan «In Business Continuity Management, Blyth has once again produced a comprehensive guide to the subject. Whether a multinational organization looking to counter the threat of global terrorism or a local business planning against loss of sensitive data, this book provides a well structured and useful guide to construction and implementation of Incident Management Plans. Blyth provides not only the theory and background to his subject but also invaluable template guidelines for many of the incidents which we all should prepare for.» —Joe Pugh, Head of European Project Management, Panasonic «Business Continuity Management: Building an Effective Management Plan very effectively details how and what a company should include in composing and executing a crisis management plan. This book is a must read for both laymen and experts alike because it itemizes the most relevant facts within silos that are comprehensive enough for the expert to find value in, yet written in a manner that a layman can derive tangible value. The incident response guidelines, broken down by the event type, provide an extremely useful tool that bring immediate value to the reader.» —Robert G. Molina Jr., Global Security ManagerLyondellBasell «For a business of any consequence to not have a business continuity plan is like a Boy Scout not having a first aid kit. Advanced preparation and planning enable a business to deal with a crisis and sooner or later every business will face a crisis of some nature. Author Michael Blyth hits the nail on the head with his well organized book that weaves together business continuity planning, incident management, and dealing with risks.» —John P. Chamberlain, Executive Director ESC «Mike Blyth has produced another book, which is thought-provoking and a clear example of the multilayered guidelines that companies should be encouraged to incorporate into their BCP. A worthy read for anyone in business, irrespective of managerial level. The business model and structure achieved will help determine the time and shape of any crisis. The individual knowledge and understanding so achieved, interlinked with a robust BCP, will determine the optimum time and cost to recover from crisis.» —Stephen Ackroyd, BMI Security Manager, Middle East/Africa/Asia «In the global economy, the guidelines presented by Michael Blyth are an essential component for doing business worldwide. He has thought of every angle. In ultra-sensitive environments like Afghanistan, his recommendations will be widely applied.» —Dr. Thomas Stauffer, President/CEO, American University of Afghanistan
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